Monday, September 22, 2008

Why Don't Most Affiliate Marketers Succeed?

Many people join affiliate marketing programs but they are not very successful with it. Affiliate marketing is thought to be one of the easiest ways to make a decent income online. Don't get me wrong, you can make money with affiliate marketing. The truth is that it's not as easy as it is made out to be. You will have to put some time and thought into it. Today I would like to address 3 major mistakes that people make when they start with affiliate marketing. These mistakes can be deadly to your online business.

By avoiding these major mistakes you will have a better chance at earning a decent income from affiliate marketing.

The way that affiliate marketing works is that you get paid a commission for promoting other peoples products and services. The Merchant is the person responsible for paying you. Your job as an affiliate marketer is to make sure that the service or product you are promoting gets seen by other buyers.

1. You don't want to send your prospect directly to the merchants website. A lot of times a prospect will take one look and head to the mountains. You want to pre-sell the service or product first. Use a capture page to get email addresses of visitors to your web site. You also want to give them something to sweeten the pot. Maybe give out a free report or a free ebook or software.

2. Make your website simple to navigate. Make it simple. A lot of flash and glitz will confuse a prospect. If there is a lot of affiliate links all over the place they may not go where you would like them to go. Simple text links have been proven to work better and outperform banner and other types of ads.

3. Use redirect links or cloak your affiliate link. Commission theft does occur. Somebody could see your affiliate id and just take it off of the link and you don't get paid. Another reason to use simple text links.

An affiliate marketer making theses common mistakes will not become successful in this field. Use a capture page by offering a newsletter or free report to get emails of prospects. Once you start getting email addresses you can start your advertising campaign. Once again people don't need a lot of clutter when they are wanting to buy something. Also, remember to cloak or redirect your affiliate link.



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